Tag Archives: marketing

The Making of a Good Website

 Websites are one of the most important assets of a business. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand apart from your competitors?

1. Organization and Structure:

Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. Organization makes a website accessible and user-friendly.

2. Simple Navigation:

Successful websites offer simple and user friendly navigation. Visitors must find everything they need quick and easy. If users have to wonder around the site trying to find what they need they will get frustrated and leave.

3. Original content:

High quality websites focus on their audience’s needs, not on what they’re selling. Good and fresh content builds the visitor’s interest and invite them to get involved, invite their friends and come back for more.

4. Outstanding Design:

Beautiful & contemporary design makes a site memorable. A good website is built around a theme that matches its market and personality.

5. Speed:

Optimized graphics, video and audio give a website the necessary speed it needs to load fast. Users don’t want to wait for slow content to download; they need their information quickly and without delay.

6. Clean and Validated Code:

Messy, outdated, deprecated, or wrong code can reduce a website’s search engine visibility. It can also generate browser-rendering issues that will slow down your website. Validated code will help for browser compatibly; following the standards is a way to ensure that the site will have a higher chance to be correctly display in different browsers.

7. Easy to read:

Most people don’t read websites; they scan them. Contrast and hierarchy help the site’s readability by making the content easy on the visitor’s eyes.

Contrast between the text color and the website background is very important. Good websites will never use a black background color and dark blue text or white background color and yellow text.

Hierarchy helps people identify important sections on the website. High-quality websites use headings to break up the content in sections and provide small blocks of text to help their visitors read their content better.

8. Search engine optimization:

A great website with no visitors is an invisible website. SEO or search engine optimization will help bring an audience to the site. It is also important to consider that bringing relevant users plays a key role in the growth of a website. It is not just about establishing a generic audience, it is about bringing potential customers that will appreciate and pay for your services.

Share This:

5 Things We Need to Know before Designing Your Website

What colors do you like? Surprisingly, people often falter when we ask them to define their corporate colors, simply because they do not have any. Not every business has the luxury of accessing a branding specialist.

What websites do you like?  Knowing your likes and dislikes makes it easier for us to come up with a design for you. This is why we typically ask you for a list of 5-10 websites you like, and another set of websites you dislike so we can at least build a rough design scope in our heads to start the design process.

Do you have any copy or images yet?  We usually barely know anything about your business and it’s typically up to you to write the basic website copy for us to polish and cleanup for grammatical and SEO reasons.

Who are you marketing to? Your website is going to cater to your audience, hence it is important that you know them. Your content, your design, the pages you are going to have will all depend upon your audience. Once you know who your audience is, you also realize what they want from your website. If your business deals with working professionals, you could choose a formal tone, while if it deals with retail customers, you may want to choose an informal one.

Will people even find your site? Oftentimes customers assume that once a website is built, people will start flocking towards the site and make them millions of dollars, all in a span of a few weeks. It’s best to start thinking of how you are going to divert traffic to your site. Let us know in advance if you are interested in social media integration and SEO strategies which will work effectively for your business.

Share This:

Top 5 Ways You Can Benefit from Whiteboard Animation

Whiteboard animation isn’t just an effective means of pushing your message out to an audience – it’s also a memorable way to improve your overall brand recognition! Because whiteboard  videos are still a relatively unknown marketing tool, the companies that do use them automatically gain awareness within their markets over competitors using traditional video production techniques.

Improved understanding of complex ideas

Whiteboard scribing videos don’t need to be promotional in nature. If, for example, you need to convey a complex set of ideas to a group of employees or students, whiteboard animations can help you to improve both learning and message retention.

Increased potential for viral website traffic

These days, “viral traffic” is all the rage in digital marketing circles – and with good reason!  Viral traffic (which occurs when website readers forward your content on to others without your direct involvement) is essentially free traffic, which has the potential to free up more of your marketing budget to focus on other critical areas of business operation.

However, the key to producing effective inbound marketing materials that drive these visitors to your site is to deliver something that’s cool enough to warrant sharing. Whiteboard videos meet this criterion because they’re so new and different, which results in more natural sharing between readers and more traffic to your website.

Bypass message filters in the brain

Given the number of media inputs we’re subjected to on a daily basis, we’ve developed a thick skin and an inherent skepticism towards those who try to reach us – whether they’re trying to sell us something or not.

So when it comes to getting your message across, be aware that relying on traditional educational or marketing techniques may leave your viewers resistant to what you have to say.  Instead, using whiteboard  videos is a much more effective way to penetrate these barriers and ensure that your message reaches your intended prospects.

More sales

Finally, if you’re trying to use whiteboard animation videos to convert viewers into buyers, be aware that this new medium can be extremely effective for your bottom line.

One of the most important parts of the sales process is making the benefits of your products or services obvious to prospective customers. And while this can be difficult to accomplish using text alone, it’s an easy task for whiteboard animation. Pulling your viewers into the “story” surrounding your brand is a great way to get them to understand and identify with the benefits you offer, making it much easier to close the sale – and improve your company’s profits – than through the use of text or audio alone.

Below is a quick whiteboard I created.

Better brand recognition

Share This: