What colors do you like? Surprisingly, people often falter when we ask them to define their corporate colors, simply because they do not have any. Not every business has the luxury of accessing a branding specialist.
What websites do you like? Knowing your likes and dislikes makes it easier for us to come up with a design for you. This is why we typically ask you for a list of 5-10 websites you like, and another set of websites you dislike so we can at least build a rough design scope in our heads to start the design process.
Do you have any copy or images yet? We usually barely know anything about your business and it’s typically up to you to write the basic website copy for us to polish and cleanup for grammatical and SEO reasons.
Who are you marketing to? Your website is going to cater to your audience, hence it is important that you know them. Your content, your design, the pages you are going to have will all depend upon your audience. Once you know who your audience is, you also realize what they want from your website. If your business deals with working professionals, you could choose a formal tone, while if it deals with retail customers, you may want to choose an informal one.
Will people even find your site? Oftentimes customers assume that once a website is built, people will start flocking towards the site and make them millions of dollars, all in a span of a few weeks. It’s best to start thinking of how you are going to divert traffic to your site. Let us know in advance if you are interested in social media integration and SEO strategies which will work effectively for your business.