Monthly Archives: February 2015

Website More Important Than Your Business Card?

Gone are the days when entrepreneurs would market their businesses and network using business cards. Innovations in digital technology have made it possible for businesses to have websites. This has greatly helped them to grow and reach out to target audience more efficiently. Here are supreme reasons why your website is more important than your business card.

deal Marketing Platform

Business details that printed in a business card is limited due to its small size. Luckily, there is no limit on the number of pages that can be published on the website. More importantly, advertising your products and services on your website is more economical as compared to using other offline marketing platforms.

 

Enhanced Competition

There is a need to compete effectively with other businesses in order to achieve the set goals and objectives such as sales targets. A quality and search engine optimized website can not only rank high on search engines and generate traffic, but also lure target audience to purchase products. It’s also possible to compile emailing list by requesting clients to subscribe to your newsletters through the website.

 

Fosters Business Growth 

Expanding a business from regional to a global level is a daunting task to most entrepreneurs. Once your website goes live, it can be accessed by potential clients from all over the world unless you limit it to a particular geographical location.

Credibility and Brand Awareness

Website is an ideal platform for increasing your brand popularity and build credibility. Post accurate content and engage with audience to earn their trust.

Having a website is indeed the best ways of steering your business in the right direction. Use it to market and network with other industry leaders.

 

 

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The Making of a Good Website

 Websites are one of the most important assets of a business. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand apart from your competitors?

1. Organization and Structure:

Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. Organization makes a website accessible and user-friendly.

2. Simple Navigation:

Successful websites offer simple and user friendly navigation. Visitors must find everything they need quick and easy. If users have to wonder around the site trying to find what they need they will get frustrated and leave.

3. Original content:

High quality websites focus on their audience’s needs, not on what they’re selling. Good and fresh content builds the visitor’s interest and invite them to get involved, invite their friends and come back for more.

4. Outstanding Design:

Beautiful & contemporary design makes a site memorable. A good website is built around a theme that matches its market and personality.

5. Speed:

Optimized graphics, video and audio give a website the necessary speed it needs to load fast. Users don’t want to wait for slow content to download; they need their information quickly and without delay.

6. Clean and Validated Code:

Messy, outdated, deprecated, or wrong code can reduce a website’s search engine visibility. It can also generate browser-rendering issues that will slow down your website. Validated code will help for browser compatibly; following the standards is a way to ensure that the site will have a higher chance to be correctly display in different browsers.

7. Easy to read:

Most people don’t read websites; they scan them. Contrast and hierarchy help the site’s readability by making the content easy on the visitor’s eyes.

Contrast between the text color and the website background is very important. Good websites will never use a black background color and dark blue text or white background color and yellow text.

Hierarchy helps people identify important sections on the website. High-quality websites use headings to break up the content in sections and provide small blocks of text to help their visitors read their content better.

8. Search engine optimization:

A great website with no visitors is an invisible website. SEO or search engine optimization will help bring an audience to the site. It is also important to consider that bringing relevant users plays a key role in the growth of a website. It is not just about establishing a generic audience, it is about bringing potential customers that will appreciate and pay for your services.

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5 Things We Need to Know before Designing Your Website

What colors do you like? Surprisingly, people often falter when we ask them to define their corporate colors, simply because they do not have any. Not every business has the luxury of accessing a branding specialist.

What websites do you like?  Knowing your likes and dislikes makes it easier for us to come up with a design for you. This is why we typically ask you for a list of 5-10 websites you like, and another set of websites you dislike so we can at least build a rough design scope in our heads to start the design process.

Do you have any copy or images yet?  We usually barely know anything about your business and it’s typically up to you to write the basic website copy for us to polish and cleanup for grammatical and SEO reasons.

Who are you marketing to? Your website is going to cater to your audience, hence it is important that you know them. Your content, your design, the pages you are going to have will all depend upon your audience. Once you know who your audience is, you also realize what they want from your website. If your business deals with working professionals, you could choose a formal tone, while if it deals with retail customers, you may want to choose an informal one.

Will people even find your site? Oftentimes customers assume that once a website is built, people will start flocking towards the site and make them millions of dollars, all in a span of a few weeks. It’s best to start thinking of how you are going to divert traffic to your site. Let us know in advance if you are interested in social media integration and SEO strategies which will work effectively for your business.

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