Website More Important Than Your Business Card?

Gone are the days when entrepreneurs would market their businesses and network using business cards. Innovations in digital technology have made it possible for businesses to have websites. This has greatly helped them to grow and reach out to target audience more efficiently. Here are supreme reasons why your website is more important than your business card.

deal Marketing Platform

Business details that printed in a business card is limited due to its small size. Luckily, there is no limit on the number of pages that can be published on the website. More importantly, advertising your products and services on your website is more economical as compared to using other offline marketing platforms.

 

Enhanced Competition

There is a need to compete effectively with other businesses in order to achieve the set goals and objectives such as sales targets. A quality and search engine optimized website can not only rank high on search engines and generate traffic, but also lure target audience to purchase products. It’s also possible to compile emailing list by requesting clients to subscribe to your newsletters through the website.

 

Fosters Business Growth 

Expanding a business from regional to a global level is a daunting task to most entrepreneurs. Once your website goes live, it can be accessed by potential clients from all over the world unless you limit it to a particular geographical location.

Credibility and Brand Awareness

Website is an ideal platform for increasing your brand popularity and build credibility. Post accurate content and engage with audience to earn their trust.

Having a website is indeed the best ways of steering your business in the right direction. Use it to market and network with other industry leaders.

 

 

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The Making of a Good Website

 Websites are one of the most important assets of a business. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand apart from your competitors?

1. Organization and Structure:

Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. Organization makes a website accessible and user-friendly.

2. Simple Navigation:

Successful websites offer simple and user friendly navigation. Visitors must find everything they need quick and easy. If users have to wonder around the site trying to find what they need they will get frustrated and leave.

3. Original content:

High quality websites focus on their audience’s needs, not on what they’re selling. Good and fresh content builds the visitor’s interest and invite them to get involved, invite their friends and come back for more.

4. Outstanding Design:

Beautiful & contemporary design makes a site memorable. A good website is built around a theme that matches its market and personality.

5. Speed:

Optimized graphics, video and audio give a website the necessary speed it needs to load fast. Users don’t want to wait for slow content to download; they need their information quickly and without delay.

6. Clean and Validated Code:

Messy, outdated, deprecated, or wrong code can reduce a website’s search engine visibility. It can also generate browser-rendering issues that will slow down your website. Validated code will help for browser compatibly; following the standards is a way to ensure that the site will have a higher chance to be correctly display in different browsers.

7. Easy to read:

Most people don’t read websites; they scan them. Contrast and hierarchy help the site’s readability by making the content easy on the visitor’s eyes.

Contrast between the text color and the website background is very important. Good websites will never use a black background color and dark blue text or white background color and yellow text.

Hierarchy helps people identify important sections on the website. High-quality websites use headings to break up the content in sections and provide small blocks of text to help their visitors read their content better.

8. Search engine optimization:

A great website with no visitors is an invisible website. SEO or search engine optimization will help bring an audience to the site. It is also important to consider that bringing relevant users plays a key role in the growth of a website. It is not just about establishing a generic audience, it is about bringing potential customers that will appreciate and pay for your services.

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5 Things We Need to Know before Designing Your Website

What colors do you like? Surprisingly, people often falter when we ask them to define their corporate colors, simply because they do not have any. Not every business has the luxury of accessing a branding specialist.

What websites do you like?  Knowing your likes and dislikes makes it easier for us to come up with a design for you. This is why we typically ask you for a list of 5-10 websites you like, and another set of websites you dislike so we can at least build a rough design scope in our heads to start the design process.

Do you have any copy or images yet?  We usually barely know anything about your business and it’s typically up to you to write the basic website copy for us to polish and cleanup for grammatical and SEO reasons.

Who are you marketing to? Your website is going to cater to your audience, hence it is important that you know them. Your content, your design, the pages you are going to have will all depend upon your audience. Once you know who your audience is, you also realize what they want from your website. If your business deals with working professionals, you could choose a formal tone, while if it deals with retail customers, you may want to choose an informal one.

Will people even find your site? Oftentimes customers assume that once a website is built, people will start flocking towards the site and make them millions of dollars, all in a span of a few weeks. It’s best to start thinking of how you are going to divert traffic to your site. Let us know in advance if you are interested in social media integration and SEO strategies which will work effectively for your business.

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Top 5 Ways You Can Benefit from Whiteboard Animation

Whiteboard animation isn’t just an effective means of pushing your message out to an audience – it’s also a memorable way to improve your overall brand recognition! Because whiteboard  videos are still a relatively unknown marketing tool, the companies that do use them automatically gain awareness within their markets over competitors using traditional video production techniques.

Improved understanding of complex ideas

Whiteboard scribing videos don’t need to be promotional in nature. If, for example, you need to convey a complex set of ideas to a group of employees or students, whiteboard animations can help you to improve both learning and message retention.

Increased potential for viral website traffic

These days, “viral traffic” is all the rage in digital marketing circles – and with good reason!  Viral traffic (which occurs when website readers forward your content on to others without your direct involvement) is essentially free traffic, which has the potential to free up more of your marketing budget to focus on other critical areas of business operation.

However, the key to producing effective inbound marketing materials that drive these visitors to your site is to deliver something that’s cool enough to warrant sharing. Whiteboard videos meet this criterion because they’re so new and different, which results in more natural sharing between readers and more traffic to your website.

Bypass message filters in the brain

Given the number of media inputs we’re subjected to on a daily basis, we’ve developed a thick skin and an inherent skepticism towards those who try to reach us – whether they’re trying to sell us something or not.

So when it comes to getting your message across, be aware that relying on traditional educational or marketing techniques may leave your viewers resistant to what you have to say.  Instead, using whiteboard  videos is a much more effective way to penetrate these barriers and ensure that your message reaches your intended prospects.

More sales

Finally, if you’re trying to use whiteboard animation videos to convert viewers into buyers, be aware that this new medium can be extremely effective for your bottom line.

One of the most important parts of the sales process is making the benefits of your products or services obvious to prospective customers. And while this can be difficult to accomplish using text alone, it’s an easy task for whiteboard animation. Pulling your viewers into the “story” surrounding your brand is a great way to get them to understand and identify with the benefits you offer, making it much easier to close the sale – and improve your company’s profits – than through the use of text or audio alone.

Below is a quick whiteboard I created.

Better brand recognition

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Should I Redesign My Website?

Benefits of Redesigning Your Website:

  • Improves conversion rates.
  • Allows you to incorporate new design trends like HTML5.
  • Fix broken links, images or other elements.
  • Prevents the dreaded banner blindness.
  • Search engines will notice you’re updating your site and possibly rank it higher as a result.
  • Improves website load times.
  • Ability to restructure your content so it’s better organized and easier to access.

Is It Mobile Friendly?

One sign that your website is in dire need of a new design is failure to load and/or function on mobile devices. A recentComScore State of The Internet Webinar suggests that mobile internet traffic will surpass desktop traffic this year. Building a website that only functions on desktop computers and not smartphones and tablets is a serious mistake that will come back to haunt you later down the road.

Better brand recognition

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Biggest Mistakes of DIY Websites

A lot of companies opt into creating their website themselves because it saves money and let’s face it; nearly anyone can build a website these days. The savings that you make by creating your own website could generate to future losses due to the mistakes in the website layout and content that lead to the loss of potential customers. A website does a lot of things for your business so even just the smallest mistakes could prove costly in terms of potential business loss.

 

“My website just needs to be simple!”

This isn’t true! You don’t want a simple website, you want an effective website. Your website is what gives you the opportunity to attract and convert website visitors into paying customers. A simple design may work for your site but the reason for that will not be because it is simple. A simple yet functional and effective website created by professionals is cost-effective and will drive business your way instead of to your competitors.

“Using templates”

A common mistake people tend to use when building their own website is using a standard design template. It is true that many successful sites do use purchased templates but the problem with using these is that they were not created with your company identity in mind. Your own website needs to reflect your company’s brand and image and that’s not something you can do with purchased templates. There is nothing wrong with using a template as a basis if you are on a certain budget but that will require heavy customisation so that it fits with your brand and that may take a professional.

“You can’t find your own website”

If you can’t find your own DIY website on search engines, it’s time to call the experts! If you try to type in what your company specialises in on google with the location and it doesn’t come up that is usually a good sign that you need a professional. All of the websites that do come up are the ones that are done correctly right from the beginning. Creating websites that are high ranking in search engines is a very difficult process that starts from the design and navigation layout of your website. It continues with the right text on your website and finishes with the online marketing & advertising strategy. This process is called Search Engine Optimization (SEO) and it generally requires a professional with the right knowledge and tools to bring the right people to your website.

“Missing your Audience”

Missing your target audience is a typical mistake that is made when creating a DIY website. If you are going to create a DIY website you need to remember that you are creating it for a certain target audience and not for yourself. Although you may think a certain colour looks good or like a certain image, if it doesn’t go with your brand it won’t appeal to your potential customers.

If you are going to build your own website make sure you plan it thoroughly before starting. Think about if it is really worth your time in the long run, or would it be easier and more cost effective to just pay a professional to do it for you? You want to keep your customers, not scare them away with a badly designed website.

Better brand recognition

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Why your business needs a website

We were getting ready to watch a movie last night and wanted to order something different for dinner.I remembered there was a new Mexican place in town but couldn’t remember the number, and I also wanted to see what they had on the menu. Like most people, I searched online for them and didn’t come up with any listing. Needless to say, I ended up ordering somewhere else. That place had some tasty food, no doubt, and the owner was fun to talk to. However, it is missing out on some good marketing because of its lack of presence in what is now one of the main go-to sources of information: the Internet.

5 reasons your business needs a website.

 

1. It makes finding your business so much easier

2. People will know your business is alive and waiting to serve them

3. You will increase customer base

4. Internet marketing is much cheaper than traditional marketing

5. You will get to know your target audience

 

Better brand recognition

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